Hey, I’m Brian.

Hi, I’m Brian Goodwin. I’ve spent 25+ years in customer-facing service. Today I’m a Director of Front of House at a busy quick-service restaurant in Ohio. Before that role I led Back of House there, so I’ve seen both sides of the pass: how the floor runs when the kitchen is underwater, and how a calm lead can steady a whole shift.

A big part of my job is coaching team members who want to grow into leaders. I even built a simple booking tool so folks can schedule a 20-minute growth conversation with leadership, because waiting for “someday” rarely helps someone get ready for their first solo close.

I started Shift Lead Ready for the people who just got the title (or are quietly aiming for it) and don’t have a stack of training manuals waiting at home. No jargon. No guilt. Just one useful idea at a time you can try on your next shift.

Away from work I’m a dad of two. If you’ve got a question after you subscribe, reply to the email. I read them.

What I promise

• No company secrets or brand-owned training. Everything here is general and ethical.
• No guilt trips. Progress is one small rep at a time.
• Free to start. If we ever offer a paid workbook or tool, you’ll know clearly, and the weekly email stays useful either way.